Our purpose is at the core of everything we do. It underpins the value we create, and has powered our progress for more than 160 years. It captures for us, for our clients and for other stakeholders the essence of “why” we exist as an organization. It motivates us when we come to work every day and serves as our North Star when we make decisions.
While our purpose answers why we exist, our strategy serves to inform “what” we do. Our strategy builds on Credit Suisse’s strengths: our position as a leading wealth manager with strong global investment banking capabilities and our vital presence in our home market of Switzerland.
The Credit Suisse brand reflects “who” we are, how we present ourselves and how we are perceived by the outside world. Our brand captures how we apply an entrepreneurial mindset while being connected and responsible.
When it comes to “how” we act every day, our values serve as our ultimate guide. They inform our decision-making in the moments that matter.