We are here to build lasting value for our clients with care and entrepreneurial spirit. Whatever our role, our client focus defines how well we deliver on our purpose.
At the start of everything we do must be a thorough understanding of our clients’ needs. Only through asking the right questions can we propose the right solutions. Our clients’ success is our success. We need to have deep discussions, not always easy ones. Sometimes they mean saying “no” to a client if you feel a particular course of action is not in their interests or runs counter to our values. Creating value means partnering with our clients in a principled way.
As a trusted bank for entrepreneurs, we embrace an entrepreneurial mindset ourselves, solving problems and finding solutions. In a fast-changing world, we must continuously reassess and, if needed, reinvent how we serve our clients to offer them innovative solutions both in person and through our digital offerings. Our clients come back to us because they know that at Credit Suisse we work across geographical boundaries, mobilizing the diversity and depth of our expertise with an innovative mindset to meet their needs today and tomorrow.
Our client relationships are built to last. We aim to provide them with solutions of the highest possible quality. Taking a long-term view can be difficult given the volatile changes that occur in our economies, markets and societies. However, it is the only way we as employees can help our clients, and the bank, navigate the ups and downs of economic cycles. Building trust over the long term is what keeps our clients coming back to us.
Succeeding in business means taking risks. However, poorly managed risks can set us back by amplifying negative shocks when they occur. As a bank, we aim to deliver our business strategy while staying within the boundaries we set on the level of risk we are willing to take, our risk appetite. Our clients depend on us to strike the balance between risk and reward, which means understanding their ambitions and being transparent with them about our products and services.